Amsterdam Diamond City Tour

Discover the many facets of one of Amsterdam’s most brilliant industries

Meet the original diamond city: Amsterdam

From monarchs to starlets and from firebrands to craftsmen, you can chart Amsterdam’s history through its most precious stone. A medieval marriage inadvertently set up the country for its war of independence. A spoiled queen tried to fight a war from her gilded carriage. An organizer improved the lives of people across the Netherlands. At the center of these stories and many other turning points? The diamond.

It starts with an Amsterdam private tour...

This walking tour goes through central Amsterdam, the UNESCO World Heritage Canal Belt, and the graceful Plantage neighborhood. Each stop explores the history of this unique city through its diamond connections. Some of the stories are scandalous and fun. Some are inspiring and thoughtful. All are engaging while showing several sides of Amsterdam. Everything from war to activism to monarchy to culture can be shown through stories with diamonds at their center. 

Our tours used trained storytellers armed with thorough historical research. It makes for a more entertaining experience and one that’s easier to remember. As humans, we connect with stories of people far more than lists of facts. 

And ends with a unique Amsterdam experience...

To get a hands-on sense of this important industry, we end with a VIP experience at the Gassan Diamond Factory. Get a tour through the factory, seeing the various methods used across the ages to cut the hardest substance in nature, and then indulge in champagne while checking out Gassan’s modern creations.

See Amsterdam's highlights

Learn about Amsterdam through the lens of its diamond industry and see popular locations in the UNESCO World Heritage Canal Belt, the Plantage, and the Jewish Quarter.

Amsterdam landmarks include:

  • Queen Wilhelmina Statue
  • Munttoren
  • The Golden Bend
  • Spiegelgracht Galleries
  • Seven Bridges Canal
  • Frederiksplein
  • Weesperplein Diamond Exchange
  • Amstel Hotel
  • Artis
  • Burcht van Berlage
  • Portuguese Synagogue
  • Gassan Diamond Factory
Map of amsterdam with the route of the badass tours' diamond city tour

Duration

3.5

Hours *

Minimum

1

Person

Maximum

10

People

Starting at

250

Euros **

* 2.5-hours city walking tour and 1-hour factory tour
** Up to 5 guests for a flat fee of €250, then €25 / additional guest

All taxes & fees included!

Select a date and time to book your tour!

Free Cancellation: 100% refund if you cancel at least 48 hours prior to the tour

Want a different time? Contact us!

Select a date and time to book your tour!

Free Cancellation: 100% refund if you cancel at least 48 hours prior to the tour

Want a different time? Contact us!

Duration

3.5

Hours *

Minimum

1

Person

Maximum

10

People

Starting at

250

Euros **

* 2.5-hours city walking tour and 1-hour factory tour
** Up to 5 guests for a flat fee of €250, then €25 / additional guest

All taxes & fees included!

Schedule

Calendar icon

Daily:
9:30am & 1pm

Interested in a different time? Contact us!

Due to the diamond factory’s hours, the last tour must begin by 1pm.

Considerations

Weather icon

Tours go rain or shine.

(But if looks too dicey, we’ll contact you in advance.)

Wear good walking shoes and dress for the weather! Factoring in wind, standing outside for two hours on even a mild day can get quite chilly, so bundle up just to be sure.

Need a sample first?

We hear you.

Here’s a hidden fact we can’t wait to share:

Is that a diamond in that tower? Why does this quiet street have a building that looks like a castle? Is that an Amsterdam architectural style? And how did the people who built this fight religious and gender discrimination while raising the Dutch standard of living?

Exterior of andb building in amsterdam's plantage neighborhood

Here’s a hidden facet we can’t wait to share:

Exterior of andb building in amsterdam's plantage neighborhood

Is that a diamond in that tower? Why does this quiet street have a building that looks like a castle? Is that an Amsterdam architectural style? And how did the people who built this fight religious and gender discrimination while raising the Dutch standard of living?

Meeting Point

Two options:

  1. In front of The Mill Diamonds Amsterdam in the heart of the city
  2. Your hotel lobby (as long as it’s within 15 minutes walking distance of the Queen Wilhelmina statue on the Rokin)

For FAQ's sake...

Yes, entrance to the Gassan Diamond Factory is included as part of your booking. We’ll take care of all arrangements for you.

Yes. Just you and your guests will be exploring the Amsterdam and the diamond factory with our guide.

You’ll be treated to a special diamond demonstration at Gassan’s diamond factory, seeing a variety of diamonds and getting a better understanding of their specific qualities, while enjoying a glass of champagne (for those of legal age).

It is! Gassan is one of two remaining diamond factories still in operation in Amsterdam. During the tour, guests can also see diamond cutters and polishers at work with the latest stones and techniques.

Absolutely. The Diamond City Tour goes through Amsterdam’s UNESCO World Heritage Canal Belt, and along the way, guests will see some of the spots that make the city truly special, while also seeing some hidden gems.

Definitely. The VIP Experience at Gassan ends with their showroom, and guests are welcome to buy a gift for themselves or a loved one (or simply take a look at the items on display).

Absolutely. This private tour can be adapted to age and interests, so please reach out to us ahead of time if there’s something on your mind.

For the moment, yes, but please reach out to us if you are looking for a museum tour in another language.

Looking for something else?