About Badass Tours

Telling Amsterdam's untold stories

This is our story

At Badass Tours, we’re passionate about sharing the hidden histories that have shaped Amsterdam’s past and present. From inspiring women and LGBTQ+ trailblazers to Jewish figures, and Black, Indigenous, and People of Color, we craft experiences that highlight the diverse people who made this city what it is today, and we tell those stories. 

Our Mission: Stories That Shape Us

We love hidden history and stories! It’s plain and simple. Founded in 2017 by our Storyteller-in-Chief, Elyzabeth Gorman, Badass Tours started with a simple goal: to fill the gaps in Amsterdam’s history by sharing stories that have been overlooked or forgotten. We believe history holds the keys to understanding how society has evolved, and these lessons are vital for creating a more inclusive future.

After 8 years, we’ve grown into a company that works with individuals, groups, and organizations to bring these stories to life. Whether you’re exploring solo or with a group, our tours help you connect with Amsterdam on a deeper level.

Our Storytelling tour themes

We like to describe our group tours as a storytelling rijsttafel—a feast of diverse narratives from Amsterdam’s history. Just like a traditional Indonesian rijsttafel, which brings together a variety of flavors in one meal, our tours blend interconnected stories that highlight the city’s rich and multifaceted past. Each tour is intersectional, weaving together the histories of Black, Indigenous, and People of Color (BIPOC) alongside stories of women, Jewish communities, and LGBTQ+ pioneers.

Our tours are mapped based on four specific themes:

  • Women’s History: Celebrate the women who broke barriers and shaped Amsterdam.
  • LGBTQ+ History: Experience the city’s queer history through inspiring stories and iconic landmarks.
  • Jewish History: Learn about the resilience and contributions of Amsterdam’s Jewish community.
  • Hidden Gems: Discover lesser-known figures and untold stories that most visitors miss.

These tours are thoughtfully curated and well-researched, ensuring a rich and engaging journey through Amsterdam’s past. No matter which theme you choose, you’ll experience a layered narrative that brings together voices too often left out of history.

Our commitment: Stories backed by history

Every story we share is carefully researched using reliable sources to ensure authenticity. We believe in the power of storytelling to transform how we see the past—and the present.

Our stories come from a wide variety of sources. You can find them here.

We also bring these inspiring, intriguing, and sometimes infuriating stories to a wider audience through storytelling performances and our columns, Blamsterdam and Ask a Badass.

Leadership Team

Elyzabeth Gorman Storyteller Badass Tours, Founder, photo by Evelina Kvartunaite

Elyzabeth Gorman

Storyteller-in-Chief

Elyzabeth is the passionate founder and sole researcher behind Badass Tours, dedicated to uncovering and sharing Amsterdam’s hidden histories. Her storytelling journey began in American theater, where she wrote and researched plays about women in history.

After moving to Amsterdam, Elyzabeth discovered a wealth of untold stories about women, Jewish communities, LGBTQ+ pioneers, and Asian, Black, and Caribbean figures. These incredible narratives, often buried in either Dutch or the Dutch-language archives, inspired her mission to make Amsterdam’s diverse history accessible to an international audience.

Elyzabeth has performed at renowned venues like the Amsterdam Museum, Van Gogh Museum, and Jewish Museum and has been a regular storyteller at Mezrab House of Stories. She has personally guided thousands through Amsterdam, blending her deep research and passion for storytelling to bring history to life. Her work, along with the guides she onboards, ensures that the stories of Amsterdam’s changemakers are remembered, celebrated, and shared with the world.

Shea Elmore Executive Director Badass Tours, photo by Evelina Kvartunaite

Shea Elmore

Executive Director

As the Executive Director of Badass Tours, Shea oversees company strategy, partnerships, and operational development, ensuring the organization maintains its reputation for integrity and innovation. Collaborating closely with Elyzabeth, he plays a pivotal role in shaping the vision and strategic direction of the company.

Shea’s expertise extends beyond executive leadership. He designed the digital functionality of our self-guided tour, and has spearheaded the development of the company’s website.

Prior to his role at Badass Tours, Shea built a dynamic career in New York City as an international producer with Blue Man Group, where he gained valuable experience managing large-scale productions and engaging audiences around the world. After relocating to Amsterdam, he pivoted to focus on the intersection of technology and performance, carving out a niche with Smartphone Orchestra as a producer and co-writer.

Combining his storytelling with production work, he aims to broaden the impact of storytelling and deepen our connection to it.

Badass Guides

Meet the storytelling guides!

Badass Team

Dana Marin

Social Media Guru

Dana Marin, Photo by Andra Stefan

Dana Marin is a digital creator with a passion for people and understanding what drives them to read, watch, create and connect. She loves telling stories through both words and images, and she’s using her varied background in marketing, writing and photography to do that.

After a career in market research, Dana left the corporate world to start her journey in the freelancing world in 2021. She now works as a social media expert, writer and photographer. As the Social Media Guru of Badass Tours, Dana manages TikTok, LinkedIn, Facebook, and Instagram and is in charge of creating the strategy and content for these channels.

Our partnerships and expanded offerings

We’re excited to partner with various organizations to expand how we tell Amsterdam’s stories. For example, our Rijksmuseum tour takes you inside the museum to uncover the hidden narratives behind famous Dutch artworks. See the works of the Dutch masters in a new light, guided by a storyteller who reveals the diverse figures and stories often left out of the frame. We’re also expanding our collaborations with companies and event organizers to use storytelling as a tool for broadening understanding and fostering connection.

Further, Badass Tours is proud to be a selected SME (small-medium enterprise) of the Tourban Sustainable Urban Tourism Acceleration Programme! This recognition highlights our commitment to innovation and sustainability in urban tourism, as we continue to explore ways to redefine the travel experience with a focus on environmental and social impact.

Travel Partners